Search Engine Optimisation (SEO) (often spelt Optimization) is a key tool in realising your goals if you are looking to attract new customers, members and visitors to your website. Organic Search Engine Optimisation should be built into your website's architecture from its inception for the best results. There are many sides to a good SEO strategy and it is a process that requires you to initially define exactly what it is your business offers.

You may have heard of PPC or Pay Per Click advertising, this is the opposite to Organic Search Engine Optimisation. At WIGPIP we specialise in Organic SEO, the method of achieving high page ranks depending on natural copy writing content, keyword placement, SEO friendly Web Design and quality links. Once a good Organic SEO plan has been activated there are no regular ongoing costs, apart from if you decide you want to improve your ranking.

For a consistent cost effective high page ranking over time Organic SEO is the way to go. Some would say it is wise to have a combination of PPC and Organic SEO and certainly this makes sense depending on the industry you are in.

Organic SEO works well if you are able to narrow down and define who your market is or who you want it to be, keywords on the world wide web can be very competitive so for example do you really want to compete with all the 'accountants' that is too general, better to aim for 'affordable accountants melbourne' or something niche specific.

Discussing your Organic SEO plan is as important then as discussing your whole business plan, don't hesitate to call on 03 9415 6475 or email to take the discussion further.

The companies listed on this page are getting regular business enquiries as a result of having a WIGPIP Search Engine Optimised Website.

	Google keyword search: fine metal welding melbourne the web Ranking: 1st of 137,000 pages from Australia Ranking: 1st of 20,000 Google keyword search: metal furniture design pages from Australia Ranking: 9th of 36,100 You will find www.rockmartin.com.au
	Google keyword search: kids pyjamas the web Ranking: 5th of 130,000 pages from Australia Ranking: 4th of 14,100 Google keyword search: kids sleepwear the web Ranking: 17th of 163,000 pages from Australia Ranking: 5th of 8,400 You will find www.pyjamarama.com.au
	Google keyword search: wire fencing privacy the web Ranking: 2nd of 168,000 pages from Australia Ranking: 1st of 10,400 Google keyword search: cyclone wire slats the web Ranking: 1st of 11,600 pages from Australia Ranking: 1st of 242 You will find www.scenicproducts.com.au
	Google keyword search: house land queensland the web Ranking: 17th of 179,000 pages from Australia Ranking: 18th of 130,000 Google keyword search: house land melbourne the web Ranking: 23rd of 208,000 pages from Australia Ranking: 22nd of 157,000 You will find www.lnicholsonrealty.com.au

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The above SEO statistics were collected as of 11th December 2007. Reports may fluctuate slightly from week to week depending on Google. WIGPIP does not guarantee you a specific page number in rankings before embarking on an SEO website. Keywords in different industries will have their own levels of competition. The success of WIGPIP SEO is based on historical data as proven by the above examples.

ORGANIC Search Engine Optimisation must rely on search engines crawling your website once the optimisation is done, often this can take up to two weeks.

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A selection of short videos & articles on improving search and page ranking.

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