Search Engine Optimisation (SEO) (often spelt Optimization) is a key tool in realising your goals if you are looking to attract new customers, members and visitors to your website. Organic Search Engine Optimisation should be built into your website's architecture from its inception for the best results. There are many sides to a good SEO strategy and it is a process that requires you to initially define exactly what it is your business offers.

You may have heard of PPC or Pay Per Click advertising, this is the opposite to Organic Search Engine Optimisation. At WIGPIP we specialise in Organic SEO, the method of achieving high page ranks depending on natural copy writing content, keyword placement, SEO friendly Web Design and quality links. Once a good Organic SEO plan has been activated you only have to adjust it if your competition creeps up on you.

For a consistent cost effective high page ranking over time Organic SEO is the way to go. Some would say it is wise to have a combination of PPC and Organic SEO and certainly this makes sense depending on the industry you are in.

Organic SEO works well when you and your SEO agent are able to narrow down and define who your market is and define realistic keywords.

For example, would you really want to compete with all 'web designers' in the world, it's too general, better to aim for 'php website designers melbourne' or something more specific.

Discussing your Organic SEO plan is as important then as discussing your whole business plan, don't hesitate to call on 03 9415 6475 or email to take the discussion further.

It is possible to get regular regular business enquiries as a result of having a WIGPIP Design & Development Search Engine Optimised Website.

FIND IT, LIKE IT : ORGANIC SEO + CONSCIOUS DESIGN

Nothing much has changed in the Search Engine Optimisation world, CONTENT is still the King.

What makes good content? The truth of course. What is the truth then in online marketing?

Online marketing is that balance between technology and simple good old fashioned FACTS.

You start by defining what your business is all about, then your SEO agent combines technology with your facts to create a dynamic Search Engine friendly vehicle. Into which your due customers will want to willingly commute.

Right?

Well yes, if your SEO is working and you are getting VISITS you will want those VISITORS to... um STAY, stay for a while, shack up with you for life!

That's where SEO becomes 'Online Marketing'. Once the right visitor finds you, you want them to um... LIKE you!

That said well what does 'like' mean in internet speak.

They should to name a few:

• Be fond of what they see : viewers tend to look twice if something is easy on the eye
• Get inspired : something must tweak an urge to believe
• Interact effectively : click on links, it's what separates the internet from books
• Learn something : helps develop a relationship
• Act : pick up a phone, pop off an email, download something

So good SEO has to be fulfilled, is what I'm saying. Not getting too far into 'online marketing' as a whole as this page is, reflecting for a moment, titled Search Engine Optimisation.

SEO MAGIC

Getting back to the magic of good ORGANIC Search Engine Optimisation, your SEO agent is being paid to place your content in ways that you don't know how to, either through code or location. The magic is brought about in part through you, via EXPRESSION.

Common sense prevails that good communication is about truth and a passion to communicate that truth, good expression and online campaigning (time consuming yes) will do the rest.

ORGANIC Search Engine Optimisation then is the most human of technologies on the web, a bit like the town crier up on his box shouting down the street.

ORGANIC Search Engine Optimisation techniques provide excellent return on investment, often your good rankings will remain unchallenged for years, unlike Pay Per Click (PPC) where you have to pay every month just to remain visible. However, sometimes a combination of Organic and PPC is the way to go, depending on your business needs at any point in time.